Director of Performance Marketing
📍 Location: Green Bay, WI or Remote (U.S.-based preferred)
🏷️ Industry: Ecommerce / DTC / Consumer Goods
ABOUT VYPER:
Vyper Industrial is ranked the second quickest growing company on the Inc. 5000! Founded in 2020 by Dayne and Dylan Rusch out of Dayne’s 400 sq. ft. apartment, Vyper was born from the desire to solve the problems caused by low-quality, overseas-manufactured garage products. Growing up, the brothers spent time working with their father in the garage, where they saw firsthand the challenges of using cheap, unsafe tools. This inspired them to create a company that would bring high-quality, American-made garage products to the market.
With a deep passion for American manufacturing, Vyper was founded with a clear mission: to produce durable, reliable products and create American jobs. Since its inception, the company has experienced explosive growth, increasing by 110% year over year. Our goal is clear: market domination, driven by a strong commitment to
excellence. If you’re ready to be part of a team that doesn’t settle for anything less than the best, welcome to Vyper.
OVERVIEW:
We’re a fast-growing direct-to-consumer brand that's making waves in the industry. With a loyal customer base, a strong creative engine, and a multi-channel media mix that spans Meta, Google, TV, and email — we're now looking for a seasoned Director of Performance Marketing to lead the charge on growth into 9-figure territory.
This is a high-impact leadership role where you'll oversee performance across Meta, Google, TV, and email/SMS, while managing a team of in-house wizards and agency partners.
WHAT YOU'LL DO:
-
Own strategy and execution across all paid performance channels: Meta, Google, TV, and more.
-
Lead and mentor our in-house team: media buyers (Meta & Google), TV team, email/SMS marketers, and creatives.
-
Partner with creative to test and iterate on ad concepts at a high velocity.
-
Drive continuous improvement in CAC, ROAS, and LTV.
-
Build and manage a multi-million dollar media budget.
-
Develop testing frameworks across offers, funnels, landing pages, and messaging.
-
Monitor and report performance insights to leadership with clear recommendations.
-
Explore new growth channels (e.g. influencers, TikTok, affiliate)
- Create acquisition and retention strategies across all platforms
WHAT YOU BRING:
-
7+ years of performance marketing experience, ideally in ecommerce or DTC.
-
Proven track record managing large paid media budgets with measurable results.
-
Hands-on experience with Meta Ads, Google Ads, and TV/OTT media.
-
Strong analytical mindset — comfortable with attribution, testing, and optimization.
-
Leadership experience managing internal teams and external vendors.
-
Deep understanding of full-funnel customer journeys and conversion drivers.
-
Solid experience with: Shopify, Northbeam, Klaviyo, Amazon.
WHAT WE OFFER
-
Competitive salary + performance-based bonus
-
Health Insurance, 401(k) with company match, PTO, Group Life Benefits and more
-
A leadership role in a fast-moving, performance-obsessed brand
-
The chance to own and scale a high-performing ecommerce growth engine
📩 Apply now or DM us if you're ready to lead, optimize, and grow with us.
We’re moving fast and we’d love to hear from you. Please send in your application to brooke.bayerl@vyperindustrial.com
